To mark the launch of Coldplay’s new album Moon Music, Warner Music asked us to create a series of pop-up projections around Dublin that would amplify the energy surrounding the band’s concerts in the city.

We adapted content from Coldplay’s existing social media campaign, reformatting it to work at large scale in busy public spaces. The first projection lit up a building on Grafton Street during a lively Friday evening, drawing the attention of passers-by. The second was positioned directly across from Croke Park and timed to coincide with the end of the band’s sold-out concert, engaging a crowd of 80,000 as they exited the stadium.

The work involved collaborating with local landlords to secure projection surfaces and positioning projectors in nearby premises. It was a satisfying project in the way it combined timing, location, and spectacle to extend the album’s reach into the physical city.

Client
Warner Music

Venue
Grafton Street / Croke Park, Dublin

Date
2024

Team

Motion Design
Carla Soriani
Brian Kenny

Projectionists
Lucas Lupo
Brian Kenny

AV Supplier
CAVS

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