Description
Dublin Bus unveiled the revamped Broadstone depot using augmented reality & digital environmental graphics to detail the history and vision behind the development.

For this virtual event, we worked with the Hive Agency to develop and design customised 3D augmented reality graphics which were displayed onstage with the presenters as an aid to enhance the storytelling, as well as a full broadcasting graphic package including visual overlays like lower-thirds, screen transition wipes, holding slides, and additional compositing of footage, audio, subtitles and animated illustrative infographics shown on the LED stage backdrop.

The entire performance was operated onset in real time to give the director and presenters immediate visual feedback on the overall composition of the recording , with speaker and graphic inputs triggered and timed to align with the script perfectly. As part of the production, we edited the raw footage afterwards and produced an output for a number of content platforms.

Client
The Hive Agency for Dublin Bus

Venue
VisualX

Date
14.12.2020

Team  

Director
Lightscape – Brian Kenny

Creative Director
Lightscape – Ally Morehead, Ciaran O’Connor & Brian Kenny

Executive Producer
Kerryann Conway – The Hive Agency

AR & Motion Design,  Visual Effects Operator
Lightscape – Ciaran O’Connor

2D Motion Designer & LED Operator
Lightscape – Ally Morehead

Production, Lighting & Camera Crew
VisualX

Dublin Bus unveiled the revamped Broadstone depot using augmented reality & digital environmental graphics to detail the history and vision behind the development.