This permanent installation at the Jameson Experience in Dublin’s Bow Street is a central feature of the visitor tour. Designed to follow the stages of whiskey production, the projection blends responsive visuals with live narration to deepen audience engagement. Animated maps and diagrams illustrate the three core processes Jameson employs, guided by the brand ambassador’s storytelling. Three-dimensional whiskey barrels and copper pot stills are digitally mapped and brought to life with projection, connecting traditional craft with contemporary visual techniques.

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Client
Irish Distillers

Venue
Bow Street, Smithfield

Date
2017

Team

Creative Direction & Producers
BRC Imaginatin Arts

Technical Production
Rockbrook Engineering

Motion Design
Lightscape - Brian Kenny & Anthony Murphy

Fabrication & Design
Nineyards

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