The project invited guests on a journey to the North Pole through a series of immersive environments including projection-mapped landscapes, interactive ice caves, and a magical elevator ride. Using 3D projection, pixel-mapped lighting, and lidar-triggered interactions, we helped create a multi-sensory adventure that responded to guests in real time.

A standout feature was the “star launcher,” where children coloured in paper stars and posted them into a letterbox. Each drawing was scanned and transformed into a digital star, launched into a galaxy projected all around them.

360° projections, custom control systems, and interactive storytelling helped bring the winter world to life in playful and unexpected ways.

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Client
Allied Global Marketing

Date
Winter 2024

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Team
Motion Design
Carla Soriani
Afonso Boranga
Brian Kenny

Creative Technologists
Lucas Lupo
Anthony Murphy

Technical Production
Gav O’Hare

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