Description
We collaborated with nineyards in creating this installation which forms part of the World of Illusion experience on Dame Street, Dublin. The Infinity Room immerses visitors in a digital environment where projection, mirrors and light create a seamless, illusory space.

Projections on the floor and surrounding walls are extended endlessly by mirrors placed on the walls, producing the signature infinity effect. As visitors step inside, they’re transported into a shifting world of movement and illusion — a moment of disorientation that feels like being teleported into another dimension.

Synced projectors maintain spatial continuity across surfaces and support the infinite feel of the room. The result is a compact but expansive visual experience designed to shift perception and blur boundaries between the real and the virtual.

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Client
Nineyards

Creative Direction
Nineyards

Venue
World of Illusion, Dame Street, Dublin

Date
Permanent installation

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Team
Lead Animator
Thiago Oliviera

Content Producer
Brian Kenny

Art Direction
Carla Soriani

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